Sectors

Consumers are more empowered today and it's because of that, we're shifting into their world of demand, says Frito-Lay marketing head

Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part II

Frito-Lay: The real battle is winning over the 'empowered' consumer

By Kacey CULLINEY

Consumers and their demands are in charge of business; driving everything we do in marketing terms and pulling us into their world, says Frito-Lay’s senior vice president and chief marketing officer.

“Looking at the corporate approach to clean label, does it make sense to make clean label Wonder Bread? Or any other brand that’s been around for a long time that might not have a clean label type of heritage?

Insights from Baking Tech 2014

Clean label: The shopper will define it with dollars

By Maggie Hennessy

While manufacturers faced renewed pressure to clean up labels following recent media attacks on the dough conditioner azodicarbonamide and artificial preservatives, far less attention has been paid to what these ingredients are actually being replaced...

Interview with Bobo's Oat Bars founder Beryl Stafford

Bobo’s oat bars at the crux of convenience, gluten-free

By Maggie Hennessy

Ten years after Bobo’s Oat Bars first hit natural food store and coffee shop shelves in Boulder, CO, the now profitable cereal bar manufacturer is capitalizing on the parallel growth in popularity of the gluten-free and grab-and-go segments to target...

Starch behaves differently in wheat breads and gluten-free and so manufacturers need to watch out, warns a gluten-free cereal expert

Professor: Gluten-free baking must not forget starch

By Kacey CULLINEY

Manufacturers working to develop high quality gluten-free bakery products must not forget how important starch is in the formulation and its reaction during baking, warns a professor.

Bakery Reformulation on Wednesday March 5 will bring you right up to scratch on everything you need to be thinking about when it comes to healthy baked goods

Decoding the future of healthy bakery

By Kacey CULLINEY

 Governments, NGOs and consumers are driving change in the bakery sector, but how can industry keep up? What’s the next direction for healthy bakery? And will this future need to be regulated?

'We're going into a world of one-on-one marketing… Welcome to the new world of retail,' says Frito-Lay's chief marketing officer

Dispatches from Snaxpo 2014: Frito-Lay marketing executive insight, part I

Frito-Lay: ‘These days of mass marketing are limited…’

By Kacey CULLINEY

Mass marketing no longer resonates with today's consumer and it must be replaced by one-on-one marketing with dedicated focus on pre-shop behavior, says Frito-Lay’s senior vice president and chief marketing officer.

A picture of the affected product

Packaging puncture prompts Mars recall

By Joseph James Whitworth

Mars Food North America is recalling one production lot of Uncle Ben’s Ready Rice Original Long Grain White Rice due to punctures in the pouch packaging.

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