After years of relative success in the supplement zone, and a couple of small scale food and beverage launches, 2013 promises to be a ‘breakthrough’ year for CLA (conjugated linoleic acid) in the US food & beverage sector.
‘Tremendous opportunities’ await the nutrition industry as it embarks upon a modernized scientific approach to address nutrition, health/wellness and aging, says the Chief Executive Officer of a Silicon Valley company at the cutting edge of R&D.
People on a plant-based diet are consistently slimmer and healthier than meat eaters, with a lower risk of cardiovascular disease, cancer and diabetes, according to research unveiled at the 6th International Congress on Vegetarian Nutrition (ICVN).
With some of the nation’s biggest organic brands already among its customers, Kamut International is anticipating even more growth as it expands the science behind its ancient grain to target heart health, diabetes and sport nutrition.
As food marketers focus more on positive nutrition than ‘food minus’ concepts, the boundaries between ‘diet’ foods and ‘regular’ foods are becoming increasingly blurred, says Euromonitor International.
Whether it’s the latest starlet bouncing round in a boob tube, or that bad boy musician who swops his rap records for raki, there’s no doubting that celebrity endorsements are big business for the beverage industry