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The number of new product reports in Datamonitor’s Product Launch Analytics database featuring the word ‘diet’ in the brand or product name continues to drop

Special edition: New trends in weight management

Datamonitor: ‘Marketers are avoiding the word ‘diet’ like the plague’

By Elaine WATSON

While obesity in America has reached epidemic proportions, manufacturers seeking to help us battle the bulge are avoiding the word ‘diet’ like the plague; cutting sugar, fat and salt by stealth; and instead promoting more positive messages about food...

Dr Pepper Snapple is pinning its hopes on a CSD revival via its low-calorie TEN platform

CEO LARRY YOUNG WARNS ATTACKS ON CARBONATES WILL CONTINUE

Dr Pepper Snapple risks ‘big swing’ on critical TEN calorie platform

By Ben BOUCKLEY

Dr Pepper Snapple CEO Larry Young warns that US health lobby attacks on carbonates will persist, as his firm gears up to spend millions marketing new 2013 launches on its ‘critical’ low-calorie TEN platform.

Dean Foods commends Fresh Dairy Direct Q4 performance

Dean Foods commends Fresh Dairy Direct Q4 performance

By Mark Astley

US dairy giant Dean Foods has reported better-than-expected profit for the last three months of 2012 – a result it has attributed to better “cost control and effective pricing” from its Fresh Dairy Direct business.

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