Bakery

“One thing we were conscious of from the start was not growing too quickly, which does happen with chef-driven brands,

Special edition: gluten-free

Cup4Cup on growing 'appropriately' in the exploding gluten-free products market

By Maggie Hennessy

Two years after famed restaurateur Thomas Keller and his R&D chef Lena Kwak launched Cup4Cup (C4C), a multipurpose gluten-free flour blend targeting celiac and gluten-intolerant consumers, the brand is eyeing “controlled” growth into mainstream channels...

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