Bakery

Gluten-free taste improvements spur market growth

Gluten-free taste improvements spur market growth

By Caroline SCOTT-THOMAS

The gluten-free foods market has continued to grow as new ingredients and technologies have significantly improved the taste of products, according to experts at the Institute of Food Technologists’ annual meeting.

The most important thing for Twinkies is to get back on the shelf before innovation and line extensions, says marketing expert

Twinkies must innovate slowly, warns marketing expert

By Kacey Culliney

The Twinkies return has been terrific but the owners need to take things slowly and ensure a solid comeback before launching any line extensions like gluten-free variants, a marketing expert warns.

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