Bakery

Nut allergies impact shopper behavior

The power of the 0.9%

By Maggie Hennessy

Although fewer than one in 100 (0.9%) of US consumers is afflicted with a peanut or treenut allergy, the purchasing power of that group extends far beyond those with allergies, according to the recent Nut Allergy Ecosystem survey by Rich Products Corp. 

Solving the unhealthy = tasty dilemma

Solving the unhealthy = tasty dilemma

By Maggie Hennessy

As the number of overweight and obese people worldwide continues to climb, policymakers and public health officials are scratching their heads over how to stimulate healthier food choices among consumers. 

Enjoy Life's Joel Warady: “We want to capture the consumer when they’re doing research online before going to the store, making sure our communication is there when they’re researching a product and its nutritional facts—ensuring they can find all that on their mobile device. Mobile is everything.

Enjoy Life: With marketing, mobile is everything

By Maggie Hennessy

Gluten-free and allergy-friendly packaged foods manufacturer Enjoy Life Foods understands the particular importance of word of mouth when it comes to its customers, and the firm has embraced the next generation of this through its investments in social...

Left to right: Colin Pierce, Pierce Organic Farm, with One Degree Organics co-founder Danny Houghton. Houghton: “We only want to tell stories about ingredients we’re proud to tell stories about.” (Photo by Sondra Houghton.)

Special edition: Organic & non-GMO

One Degree Organic: like CPGs from the farmers’ market

By Maggie Hennessy

The founders of Canadian bakery products manufacturer One Degree Organic Foods think the current packaged food landscape has distanced consumers far too much from Mother Nature. They’re looking to narrow the gap between food producers and the end consumer...

Follow us

Products

View more

Webinars