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Promotions are not delivering for many CPG companies, says Nielsen

Three-quarters of CPG promotions don’t break even, says Nielsen

By Elaine Watson

It’s well-known that many CPG firms feel that they are not getting enough bang for their trade spending bucks. But a recent analysis by Nielsen reveals that most of them are not getting any bang for these bucks, with almost three quarters of promotions...

The Future Market from Studio Industries

The Future Market: What will food shopping be like in 2065?

By Elaine Watson

The IFT's FutureFood 2050 initiative has started a fascinating conversation about what we might be eating in the future. But what will food shopping be like? Will supermarkets as we know them today still exist or will we get all of our groceries...

If it says ‘coconut’, it sells: Trailblazer Foods

Trendspotter: coconut inclusions

If it says ‘coconut’, it sells: Trailblazer Foods

By Maggie Hennessy

As it ramps up flaked and shredded coconut production in anticipation of another holiday season, private label and branded grocery products manufacturer Trailblazer Foods says the growing popularity of coconut has resulted in a 12% increase in the amount...

Chia + garbanzo beans = The Neat Egg

Chia + garbanzo beans = neat egg

By Elaine Watson

Pennsylvania-based neat Foods has unveiled its latest innovation: neat egg, a combination of ground chia seeds and garbanzo beans shoppers can mix with water and use to replace egg in everything from cookies to pancakes.

Are you getting enough bang for your trade spending bucks?

More than half of CPG firms say their trade spending programs are 'ineffective'

Are you getting enough bang for your trade spending bucks? No, say CPG firms

By Elaine Watson

It will probably not surprise food & beverage CEOs to learn that most CPG firms responded with a resounding ‘NO’ when asked in a recent survey if they were getting a decent bang for their trade spending bucks. But why is there so much frustration?

Special K sales slump: 'Obviously there’s a concern… They need to do something to keep people interesting in the brand, says Mintel innovation head

Special K US annual sales slump 9.7%

By Kacey Culliney

US total sales for Special K dropped $56m for the year; a slump that could be rescued with lifestyle-focused NPD, says the head of innovation at Mintel.

Food brands missing the boat on digital couponing

Food brands missing the boat on digital couponing

By Maggie Hennessy

Although grocery lags other sectors when it comes to e-commerce, the effects of digital marketing are beginning to show, as a growing number of shoppers seek out coupons before and during store trips. But the majority of food brands have yet to shift...

Natural claim tarnished, but still meaningful: RD

Special edition: Natural & Clean Label Trends

RD: ‘Natural’ claim tarnished, but still meaningful

By Maggie Hennessy

Despite the legal hot water in which many manufacturers and retailers have found themselves in recent months over “natural” and its growing list of synonyms, the term likely won’t disappear from food and beverage product labels any time soon, as consumers...

Gluten-free market: what's next?

What new gluten-free product launches, market analysis tell us

The gluten-free definition has been standardized; now what?

By Maggie Hennessy

Aug. 5 marked the deadline for manufacturers making voluntary gluten-free label claims to ensure they meet the FDA’s definition of a gluten-free food (less than 20 parts per million of gluten). And while gluten-free product launches have risen every year...

Is the term 'all-natural' still resonating with consumers?

Natural vs organic: What’s the difference, and do shoppers care?

By Elaine Watson

How clean is your label, and who decides - plaintiff's attorneys or Whole Foods Market? Are ‘all-natural’ claims still resonating with consumers or are other on-pack cues more important? And do shoppers understand the difference between natural and...

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