Beverage

Naked Juice will stop using 'all natural' on product packaging (Picture Credit: Jeff Bedford/Flickr)

ACTION WILL REIGNITE ROW OVER WHETHER FDA SHOULD BETTER DEFINE 'NATURAL'

PepsiCo brand Naked Juice cuts ‘all natural’ claim after $9m US payout

By Ben BOUCKLEY

PepsiCo brand Naked Juice will stop using ‘all natural’ to describe its products due to lack of detailed regulatory guidance around the word ‘natural’, after agreeing to settle a class action for $9m.

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