Beverage

AB InBev built Stella Artois Cidre into a £62m UK brand within two years

£62m UK brand set for Stateside rollout

Apple of AB InBev’s eye: Stella Cidre set for US launch

By Ben BOUCKLEY

AB InBev CEO Carlos de Brito has revealed that the world’s biggest brewer will launch UK cider sales sensation Stella Cidre in the US within the next few weeks.

Not so naughty but still nice: Change Cola promises to shake-up the US cola segment

BRAND PROMISE EXCELLENT TASTE AND OMEGA-3 BIOAVAILABITY

Time for a Change...Cola? US firm heralds healthy cola revolution

By Ben BOUCKLEY

Change Cola CEO and founder Jim Phillips predicts that his brand’s healthy Omega-3 fortified cola will shake-up the segment for good in the US following its soft launch in Q4 2013.

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