When PepsiCo replaced the word ‘Simply Natural’ with ‘Simply’ on some Frito-Lay lines recently, some commentators wondered if this signaled the beginning of the end of the industry’s love affair with all-natural claims. However, new data suggests otherwise.
While some analysts predict US private label penetration rates (which have remained stubbornly at around 18% of dollar sales for in recent years) could reach 25-30% or higher in the next few years, their “exuberance… is perplexing at best”, according...
While the number of lawsuits filed against food and beverage manufacturers over ‘all-natural’ claims appeared to peak in 2012 and drop off again in 2013, it’s too early for the industry to start cracking open the champagne just yet, say legal experts.
As crusading investor Nelson Peltz lets off another bomb in the Pepsi boardroom – this time in the form of a 37-page letter criticizing the firm’s snack/soda integration – we examine the arguments for and against any split.
Despite the recent surge in popularity of green juice and consumers’ general belief that it’s the most nutritious juice, many consumers are still skeptical that it actually tastes good, as a recent survey by Jamba Juice found.
SUCCESSFUL MORNING DRINK 'PLAYS AROUND THE ENERGY SPACE'