Beverage

‘US consumers will stop buying Coca-Cola’: 7 Key Trends report

‘US consumers will stop buying Coca-Cola’: 7 Key Trends report

By Ben BOUCKLEY

The US beverage industry must accept seven key changes in the near future, including a slump in traditional soda sales and touch sensitive labeling, according to a white paper penned by five analysts on behalf of the forthcoming Healthy Beverage Expo...

Campari buys back Appleton Rum US distributon rights for $20m

Campari buys back Appleton Rum US distributon rights for $20m

By Ben BOUCKLEY

Campari America has agreed to pay $20m to Kobrand Corporation to secure the distribution rights to its recently acquired Appleton Rum brand portfolio in the US, and 'exploit the brand's potential in the key US market'.

Dr Pepper Snapple is pinning its hopes on a CSD revival via its low-calorie TEN platform

CEO LARRY YOUNG WARNS ATTACKS ON CARBONATES WILL CONTINUE

Dr Pepper Snapple risks ‘big swing’ on critical TEN calorie platform

By Ben BOUCKLEY

Dr Pepper Snapple CEO Larry Young warns that US health lobby attacks on carbonates will persist, as his firm gears up to spend millions marketing new 2013 launches on its ‘critical’ low-calorie TEN platform.

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