Beverage

Despite their confusion over how much they need and what the health benefits are, consumers’ positive nutrition association with protein translates to increased momentum for packaged foods and beverages that cue “protein.”

Macho yogurt, nuts & eco-eating: why there’s still growth in protein

By Maggie Hennessy

Growing consumer interest in positive nutrition, demographic shifts, new eating patterns, recent scientific findings, and the recommendations from the 2010 Dietary Guidelines for Americans all point to a bright future for protein-rich foods and beverages,...

Innova's LuAnn Williams: “In terms of protein innovation, now is really the time. Consumers are looking for more, even though most of them get enough of it.”

Trendspotting from Innova Market Insights

Protein, sugar and hybrid products: Innova teases IFT agenda

By Maggie Hennessy

Can anything top protein? What’s a “silver consumer” and why should we care? Would salty caramel work in a soft drink? Innova Market Insights teased a very full agenda of trendwatching presentations at next week’s Institute of Food Technologists’ (IFT)...

‘Elaborate con!’ CSPI threat to sue Campbell's on V8 juice marketing

'OUR LABELS COMPLY WITH ALL LAWS & GOVERNMENT REGULATIONS': CAMPBELL'S

‘An elaborate con!’ CSPI threatens to sue Campbell's over V8 juice marketing

By Ben BOUCKLEY

The Center for Science in the Public Interest (CSPI) today threatened to sue Campbell's Soup Company alleging that it makes misleading statements about the juice content, nutritional value and healthfulness of V8 juices sold in the US.

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