Beverage

IN 2002, Eric Schnell launched Steaz, the first carbonated green tea and USDA-certified organic soda and energy drink lines in the US. In 2011, he co- founded I AM enlightened nutrition, an all-natural line of liquid dietary supplements and launched new business venture, MetaBrand

Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)

Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…

By Elaine WATSON

Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect on consumers in 20-30 minutes, or you’re wasting your time, beverages and shots guru...

Hot chocolate tastes better in an orange cup: study

Hot chocolate tastes better in an orange cup: study

By Ben BOUCKLEY

Recent research shows that the color of beverage containers influences consumer enjoyment, with results indicating that orange and dark-cream colored cups enhanced the flavor, sweetness and aroma of hot chocolate.

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