The 17 oz FitPro Plus with 40g protein targets hardcore users, while the 11oz Daily variant with 26g protein targets regular gym goers or anyone looking for more protein. Because it is packaged in an aseptic environment, FitPro is shelf-stable for 16 months.

Big Interview: Brad Kloss, founder and CEO, FitPro

FitPro: Is there room for a new player in the RTD protein shake market?

By Elaine WATSON

Launching a new product into the ultra-competitive ready-to-drink (RTD) protein shake market is not for the faint-hearted. But being a minnow in a pool of sharks doesn’t faze the founder of FitPro, who reckons he can give Muscle Milk a run for its money.

PepsiCo bids to crank up AMP energy a notch

PepsiCo bids to crank up AMP energy a notch


PepsiCo has reportedly strengthened its relationship with US PR firm Weber Shandwick, by briefing the latter to oversee an extension of its AMP energy portfolio that taps the brand’s racing heritage.

Soda makers should work harder to encourage customers to switch from their full-sugar options to their diet or reduced sugar variants, says CCPHA

Seven things soda makers should do to tackle obesity…

By Elaine WATSON

While cynics might not be persuaded by Coke’s new ads promoting the role it is playing in tackling obesity, the soft drinks industry is increasing efforts to help consumers make ‘informed choices’ through calorie labeling and more no or low sugar options.

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