With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...
In a further shake-up to PepsiCo's beverage line, the company rebranded its namesake product for the first time in 14 years as the competition with its rival Coca-Cola heats up in the zero-sugar soda space.
Tractor Beverage Co. is showing the benefits of organic farming with a customer-facing tracker that details the amount of synthetic pesticides avoided in the creation of its beverages, the brand CMO Justin Herber told FoodNavigator-USA at the Natural...
Increasing interest in health benefits from probiotics, prebiotics and their synergies is opening new markets for functional foods and beverages, but for products to take full advantage of these opportunities, they must meet consumers’ rising bar for...
As consumers look for foods and beverages to do more for them and the planet they are becoming more sophisticated and skeptical of unverified claims – demanding proof that products and companies can deliver what they promise.
Oregon-based organic kombucha brand Brew Dr. is going "a little bit bolder, a little bit bigger" with its new branding and flavors as the company looks to expand household penetration amidst a growing competitive landscape in the functional...
How do sugar reduction strategies – such as low/no sugar products and reduced pack sizes – affect product sales? A new study explores how manufacturers can create ‘win-win-conditions’ in both reducing sugar and boosting sales.
Non-alcoholic beverage brand HOP WTR is leaning on functional ingredients like ashwagandha and L-Theanine to provide consumers with added mood management benefits, as the brand looks to sustain interest and repeat purchase following a spike in sales from...
The plant-based market continues to grow at a rapid clip despite a notable slowdown from the double-digit gains in the first year of the pandemic, but to maintain and regain some of the segment’s momentum, the Plant Based Foods Association argues stakeholders...
A patented micro-encapsulation technology from AnaBio Technologies promises to protect and stabilize probiotic bacteria from short bursts of high temperatures and moisture up to 12 months – unlocking an unmet demand in the fast-growing shelf-stable functional...
Natural soda brand Zevia is sweetening its branding with a new look as it aims to boost its household penetration and eliminate plastic from its supply chain, company CEO Amy Taylor told FoodNavigator-USA.
Precision fermentation is emerging as one of the buzziest technologies in food, and even though it has been used safely for decades without raising eyebrows, new uses and broader awareness are prompting consumer questions that if left unanswered could...
With the increasing demand for functional beverages, Uncle Matt's is preparing for a year of product innovation in the organic juice space at the same time that it navigates another challenging season for citrus sourcing, as brand CEO and founder...
Legislators should focus on assisting dairy farmers shift toward production of alternative proteins, instead of commending the DAIRY PRIDE Act, food awareness organization ProVeg International suggests.
Singapore-based WhatIF Foods looks to bring its line of products derived from the bambara groundnut to a wider audience in the coming year, focusing on educating consumers about the legume’s benefits and appealing to the “climate anxious GenZ consumer,”...
Eat the Change co-founder Seth Goldman is continuing to fill the gap left behind by The Coca-Cola Co.'s decision to discontinue Honest Tea by creating a “rhyming copy” of the beloved ready-to-drink brand under his new company, which recently released...
How Nestlé uncovers unmet consumer needs and develops foods and beverages are almost as innovative and diverse as the successful new products it has launched and patents it has filed since the pandemic began.
Rising inflation is taking a toll on natural and organic sales in the US, the growth of which slowed dramatically in 2022 and will likely continue to drop in the coming year before rebounding slightly in 2024, according to data presented at Natural Products...
Emerging and maturing trends revealed at Natural Products Expo West in Anaheim last week ranged from dips delivering delightful dinners, mochi moving into multiple day parts, plant-based expanding beyond analogues, and beverages brimming with better-for-you...
A proposed bill that would invalidate FDA’s recent guidance on plant-based milk alternatives has garnered the support of one of the largest dairy co-ops and opposition from the plant-based foods industry, suggesting a coming showdown on the definition...
With a new flavor of its probiotic tonic set to hit store shelves regionally later this month, The Spare Food Co. is repurposing whey from the Greek style-yogurt manufacturing process to create its line of beverages while advocating for more food and...
On a mission to promote wellness through music, meditation, and mushrooms, functional beverage brand Space Tea is readying its next step for retail expansion while taking an opportunity to demo its product at this week's Natural Products Expo West...
Premium hydration brand Electrolit is turning to a "classic Americana flavor" to expand its portfolio and presence in 2023 and beyond, as competition in the isotonic category heat ups with new entries and demand for lower sugar products.
Monster Beverage Crop. could raise prices again in the coming fiscal year as it looks to expand into several product categories and address rising costs for manufacturing and distribution, company Chairman and Co-CEO Rodney C. Sacks shared during a webinar...
Artificial sweeteners have gained in popularity as consumers seek out products without sugar, but a new study suggests a potential link between keto-friendly sweetener erythritol and an elevated risk of heart attack or stroke.
JM Smucker wants to expand its leadership position in the at-home coffee category, where it currently holds 26% of the market share and three of the top eight brands, through potential acquisitions, innovation, broader geographic reach and reinvigorated...
From Polish to Korean flavor mashups to low-alcoholic beverages, these are a few areas that CPG companies and tastemakers should be on the lookout for in 2023, according to a recent consumer trends report from flavor house Symrise.
Americans’ understanding of processed and ultra-processed food varies quite a bit, according to research from the International Food Information Council, indicating an opportunity for marketers to educate consumers ahead of potential scrutiny by regulators...
After The Coca-Cola Co. halved its brands during the pandemic, the beverage giant is ready to strategically rebuild its product portfolio with “consumers at the center,” a new marketing model, a higher bar for innovation and an eye on a much larger prize...
As the beverage and snack leader looks to expand its global market share and profits in the coming years, PepsiCo sees an opportunity to grow the company by homing in on meal occasions, tapping into health and better-for-you consumer trends, and optimizing...
FDA’s proposal that plant-based products can continue to be labeled as ‘milk’ but should also highlight how their nutritional value compares to their dairy counterparts has rankled stakeholders on both sides of the highly contested debate on what products...
Starco Brand’s acquisition of the meal replacement company Soylent announced late Tuesday creates a “1+1=3” situation that can accelerate marketing and innovation to take the cult-favorite plant-base brand to the next growth stage, Soylent CEO Demir Vangelov...
As Cincinnati-based, hydration brand Hoist looks to expand its consumer base and move into more retail locations, it is building on a foundation established with the US military, Hoist Co-founder and VP Sales Ben Schmidt and Hoist Co-founder and President...
As consumers feel the pinch of inflation, they’re turning more toward private label food products, reversing a pandemic-era trend for brand names – a move that could have M&A implications, according to a new research report from investment bank William...
Despite inflation pressuring some consumers to trade down or pull back on spending, more than three-quarters of shoppers globally still are willing to pay more for products making natural claims, according to the latest wave of Ingredion’s proprietary...
Upcycled beverage brand Waju — which uses water produced from the fruit concentrate process — is ready to step into the retail space with a launch in over 400 Sprouts locations in March, after spending the last year optimizing its packaging and formulation,...
Since Project Potluck was founded in 2020 to support people of color in the CPG industry, the landscape and conversation around diversity and inclusion has changed dramatically, but according to the grassroots group turned non-profit a lot remains to...
When kombucha is consumed with a high-GI meal there is a clinically significant reduction in postprandial glycemic and insulin index (GI and II) response, when compared with water, according to new research.
Industry leaders and food safety stakeholders are calling out FDA for not going far enough in its plans to unify under a new Human Foods Program nearly all of its major food components that currently are scattered across multiple divisions.
Devil’s Foot Beverage Company has a simple philosophy: do more good and less harm -- and with its Full Fruit Life Program, the brand is doing just that by maximizing the use of its raw ingredients while providing a byproduct to local brands, company co-found...
As consumers look for both refreshing tastes and gut health claims, more are turning to prebiotic sodas in a range of classic flavors — including lemon-lime — Howard Telford, head of soft drinks at Euromonitor International, told FoodNavigator-USA.
The Coca-Cola Co. plans to raise prices again in 2023 against some retailers’ calls to roll back increases, arguing it has “earned the right to price with the consumers” through enhanced marketing and an agile packaging approach that balances premium...
The founder of hibiscus/ginger tea beverage brand Spicegrove Audrey Powell is tackling inflation and supply challenges by launching new products featuring less expensive ingredients that complement those in her more premium flagship Caribbean hibiscus...
With a 22% sales lift and a slimmed down net loss year-over-year in the fourth quarter, private-labeler TreeHouse Foods is reaping the benefits of recently raised prices, a still generous price gap compared to competitors and a reshaped portfolio that...
Through a combination of new flavor and product launches, boosting advertising and marketing, and integrating purpose throughout the organization, PepsiCo expects to build on a strong fourth quarter and deliver upwards of 6% organic revenue growth in...
Rabobank’s powerful matchmaking and once-exclusive innovation arm Foodbytes is opening access for all global startups, corporates and investors to its forward-looking insights, industry analysis and support for vetted emerging businesses with this week’s...
Hain Celestial, like other packaged food manufacturers, isn’t ready yet to lower prices, despite pressure from Whole Foods and other retailers and moderating inflation.
January is the month of the year when the low and no alcohol category really has a chance to shine. So what have we learned about the direction of the category this year? Here’s five takeaways from Drynuary.
Research shows school meals are the healthiest source of nutrition for most students in the US, but the US Department of Agriculture thinks they can be healthier, which is why it is proposing stricter standards that would reduce added sugars, fat and...
