Beverage

Coca-Cola brings back Surge soda

'90s redux: Surge soda returns

By Maggie Hennessy

Twelve years after it was discontinued, the Coca-Cola Co. is reviving Surge soda after fans of the citrus-flavored soda launched a Facebook campaign to bring it back.

If it says ‘coconut’, it sells: Trailblazer Foods

Trendspotter: coconut inclusions

If it says ‘coconut’, it sells: Trailblazer Foods

By Maggie Hennessy

As it ramps up flaked and shredded coconut production in anticipation of another holiday season, private label and branded grocery products manufacturer Trailblazer Foods says the growing popularity of coconut has resulted in a 12% increase in the amount...

Coca-Cola: We have to be willing to be a little riskier

Insights from Barclays Back to School conference

Coca-Cola: We have to be willing to be a little riskier

By Maggie Hennessy

Global instability in key regions and continued slumping US soda sales have put pressure on Coca-Cola’s long-term growth volume goals, but the beverage industry giant is prepared to take a few more risks to get its growth trajectory back on track, said...

What do you do? Gert Van Manen, president of iTi Tropicals

60-second interview: the day job

What do you do? Gert Van Manen, president of iTi Tropicals

By Maggie Hennessy

In the latest edition of FoodNavigator-USA’s ongoing What do you do? series, we talked with Gert Van Manen, founder of bulk coconut importer iTi Tropicals on pioneering the tropicals market in the US and the yet-untapped potential of coconut water concentrate,...

Are you getting enough bang for your trade spending bucks?

More than half of CPG firms say their trade spending programs are 'ineffective'

Are you getting enough bang for your trade spending bucks? No, say CPG firms

By Elaine Watson

It will probably not surprise food & beverage CEOs to learn that most CPG firms responded with a resounding ‘NO’ when asked in a recent survey if they were getting a decent bang for their trade spending bucks. But why is there so much frustration?

Honest Tea marks Coke's first Keurig K-Cup launch

Honest Tea marks Coke's first Keurig K-Cup launch

By Ben BOUCKLEY

Keurig Green Mountain and Coke will roll-out Honest Tea in K-Cups from tomorrow - the beverage giant's first launch in this format since it took a 10% equity stake in Keurig this February.

One for the girls? Hype Energy targets US market, with some help from Kim Kardashian and Candice Swanepoel…

One for the girls? Hype Energy targets US market, with some help from Kim Kardashian and Candice Swanepoel…

By Elaine Watson

As brand managers at Monster and Red Bull are well aware, their audience has always extended well-beyond extreme sports enthusiasts. But boy-racers still seem to dominate much of their marketing, says one man hoping to engage a broader demographic with...

Food brands missing the boat on digital couponing

Food brands missing the boat on digital couponing

By Maggie Hennessy

Although grocery lags other sectors when it comes to e-commerce, the effects of digital marketing are beginning to show, as a growing number of shoppers seek out coupons before and during store trips. But the majority of food brands have yet to shift...

Nutrition Facts overhaul a missed chance to label phosphorus: AND

Kidney disease patients unable to discern phosphorus levels in foods, AND claims

Nutrition Facts overhaul a missed chance to label phosphorus: AND

By Maggie Hennessy

The FDA’s proposed revamp of the Nutrition Facts panel misses a public health opportunity to mandate disclosure of phosphorus content on nutrition labels, despite the micronutrient’s association with adverse outcomes among kidney patients and growing...

Bulletproof coffee: start of a revolution or a magic elixir?

Big interview: Dave Asprey, CEO of Bulletproof Exec

Bulletproof coffee: start of a revolution or a magic elixir?

By Maggie Hennessy

For the creator of Bulletproof Coffee, the butter-infused, "low-toxin" coffee that’s created something of a media storm, the epiphany of the Bulletproof lifestyle came (as epiphanies sometimes seem wont to do) thousands of miles from home after...

Natural claim tarnished, but still meaningful: RD

Special edition: Natural & Clean Label Trends

RD: ‘Natural’ claim tarnished, but still meaningful

By Maggie Hennessy

Despite the legal hot water in which many manufacturers and retailers have found themselves in recent months over “natural” and its growing list of synonyms, the term likely won’t disappear from food and beverage product labels any time soon, as consumers...

Bottled water co Nirvana Inc files unfair competition lawsuit v Nestlé

Nestlé offered stores financial incentives to stop carrying rival's products, claims lawsuit

Nestlé Waters North America engaged in ‘deceptive, fraudulent and predatory behavior’ says Nirvana Inc in unfair competition lawsuit

By Elaine Watson

Nestlé Waters North America engaged in “deceptive, fraudulent and predatory behavior” in a bid to drive a small competitor out of business, alleges New York-based Nirvana Inc in a lawsuit accusing the world’s biggest bottled water company of illegal anti-competitive...

Suavva taps ‘unexploited’ part of the cacao fruit: the pulp

Big interview: Joseph Montgomery III, CEO of Agro Innova

Suavva taps ‘unexploited’ part of the cacao fruit: the pulp

By Maggie Hennessy

A long beloved refreshment for cacao plantation workers—albeit previously underused part of the cacao fruit—the nutritional powerhouse cacao pulp is making its way to US supermarket shelves in smoothie form.

 BevNET Food & Beverage University heads to LA on Sept 11

The BevNET Food & Beverage University heads to LA on Sept 11

Calling all food & beverage entrepreneurs!

By Elaine Watson

Want to avoid rookie mistakes when you take your new food or beverage brand to market? Or perhaps you’ve been in business a couple of years and are looking to take your brand in a new direction, secure new financing or utilize new sales and marketing...

Is the term 'all-natural' still resonating with consumers?

Natural vs organic: What’s the difference, and do shoppers care?

By Elaine Watson

How clean is your label, and who decides - plaintiff's attorneys or Whole Foods Market? Are ‘all-natural’ claims still resonating with consumers or are other on-pack cues more important? And do shoppers understand the difference between natural and...

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