Beverage

Diageo: Talkin’ 'bout the next generation…of Guinness drinkers

GUINNESS BLACK LAGER IN US 'NOT THE SCALE OF SUCCESS WE WOULD HAVE LIKED'

Diageo: Talkin’ 'bout the next generation…of Guinness drinkers

By Ben BOUCKLEY

Diageo’s beer innovation head insists the firm needs to strengthen Guinness’s premium credentials and 'reframe' the drink for a new generation of drinkers to reignite growth.

Decline in soft drinks not catastrophic for beverage industry

Big Interview: Greg Steltenpohl, CEO of Califia Farms and founder of Odwalla

Decline in soft drinks not catastrophic for beverage industry: Odwalla founder

By Maggie Hennessy

“The slowdown of soft drinks is not going to be catastrophic for the beverage industry,” said Greg Steltenphol, CEO of beverage manufacturer Califia Farms and founder of Odwalla, discussing the recent slump in carbonated soft drink sales—particularly...

Starbucks wakes up, smells coffee, pays Mondelez megabucks...

'NOW WE CAN FOCUS ON SNACKS': MONDELEZ INTERNATIONAL

Starbucks wakes up, smells coffee, pays Mondelez megabucks...

By Ben BOUCKLEY

Starbucks has been rocked by news it must pay Kraft a whopping $2.23bn in damages after ending its supply arrangement with the FMCG giant in 2010, but insists it has adequate liquidity to foot the bill.

Monster is driving growth in the energy drinks category, says CEO, with new launches exceeding expectations

Monster is driving growth in the energy drinks category, says CEO, with new launches exceeding expectations

By Elaine WATSON

Monster continues to outperform rivals in the energy drink sector; while recent launches Muscle Monster energy shakes, zero calorie Monster Ultra Blue, and the latest variant of 10-calorie line Monster Rehab (tea + pink lemonade + energy), have “exceeded...

In Zone rebrands with eye on leading healthy kids’ juice category

In Zone rebrands with eye on leading healthy kids’ juice category

By Maggie Hennessy

The best way to stand out in the highly fragmented, albeit growing, kids’ beverage market is to establish clear branding and messaging, a mantra that led Atlanta-based healthy children’s beverage maker In Zone Brands to rebrand its TummyTickler Tots,...

Uncle Matt’s Organic outpaces juice competition

Big Interview: Matt McLean, CEO of Uncle Matt's Organic

Uncle Matt's Organic outpaces competition in organic juice 'war of attrition'

By Maggie Hennessy

From one pulp-free organic orange juice SKU in a regional Florida grocery store chain in 1999, Uncle Matt’s Organic is the oldest US organic juice company with 11 organic juice products and national distribution in such chains as Whole Foods, Publix and...

Pressure situation! Hain Celestial faces $5m+ juice court claim on HPP

NOVEL US CLASS ACTION TARGETS HIGH PRESSURE PROCESSING

Pressure situation! Hain Celestial faces $5m+ juice court claim over HPP

By Ben BOUCKLEY

Hain Celestial Group is facing a US lawsuit seeking millions in damages for alleged false claims its BluePrint fruit and vegetable juices are ‘unpasteurized’ and ‘100% raw’, due to use of high pressure processing (HPP).

Consumer education on probiotics critical: GoodBelly

Big Interview: Todd Beckman, cofounder and COO of GoodBelly

Consumer education on probiotics critical: GoodBelly founder

By Maggie Hennessy

In a country like the US where 60 to 70 million people have digestive issues, and roughly 20% of the population suffers from Irritable Bowel Syndrome (though only a third seek medical attention, according to the National Institutes of Health), the founders...

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