Confectionery

Mondelez sets global chocolate vision

THE MONDELEZ SERIES – Chocolate strategy

Mondelez sets global chocolate vision

By Oliver NIEBURG

Four power brands, three priority markets and two innovation platforms will drive growth for Mondelez’s chocolate segment, according to the firm’s category head.

BRIC markets to drive growth for Kraft’s Mondelez spin-off

The Mondelez Series - New confectionery powerhouse

BRIC markets to drive growth for Kraft’s Mondelez spin-off

By Oliver NIEBURG

The developing markets of Brazil, Russia, India and China will drive sales for Kraft’s global snacks business Mondelez International, according to CEO Irene Rosenfeld.

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