Confectionery

For us, there’s always what we call a ‘nontraditional’ customer to be found—a customer that isn’t in the candy business today that we’d like to put in the candy business because it’s an impulse buy,” said Bob Simpson, Jelly Belly's COO.

Exclusive interview with Bob Simpson, COO of Jelly Belly

Jelly Belly exec: Stand out in nontraditional retail formats

By Maggie Hennessy

For a company the size and scope of Jelly Belly—the confectionery giant sells more than 100 flavors in 80 countries (and growing) and across multiple market segments—finding untapped channels in the domestic market has become an “out of the box” endeavor....

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