Confectionery

For us, there’s always what we call a ‘nontraditional’ customer to be found—a customer that isn’t in the candy business today that we’d like to put in the candy business because it’s an impulse buy,” said Bob Simpson, Jelly Belly's COO.

Exclusive interview with Bob Simpson, COO of Jelly Belly

Jelly Belly exec: Stand out in nontraditional retail formats

By Maggie Hennessy

For a company the size and scope of Jelly Belly—the confectionery giant sells more than 100 flavors in 80 countries (and growing) and across multiple market segments—finding untapped channels in the domestic market has become an “out of the box” endeavor....

What’s at the heart of the matter for the confectionery industry this Valentine’s? Greencolander -Flickr

Seasonal focus: 2014’s candy love-in

Money buys love in segmented US Valentine’s market

By Oliver Nieburg

US Valentine’s candy consumers are expected to spend more than last year, but many will seek products on offer, while the rich will buy richer with more premium offerings.

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