Sales growth at Chobani, which only started producing Greek yogurt in 2007, has been nothing short of meteoric in recent years. The firm, which is America’s top selling yogurt brand, now commands more than 20% of the overall US yogurt market (dollar share).

The rise and rise of Greek yogurt. But is the growth sustainable?

By Elaine WATSON

From a standing start in 2007 - when it accounted for just 1% of refrigerated yogurt sales in the US food, drug and mass channels excluding Walmart (FDMx) - Greek yogurt now commands a whopping 35% share of the market, according to a new report from Packaged...

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