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Food brands missing the boat on digital couponing

By Maggie Hennessy

Although grocery lags other sectors when it comes to e-commerce, the effects of digital marketing are beginning to show, as a growing number of shoppers seek out coupons before and during store trips. But the majority of food brands have yet to shift...

Catherine Adams Hutt:

Special edition: Natural & Clean Label Trends

RD: ‘Natural’ claim tarnished, but still meaningful

By Maggie Hennessy

Despite the legal hot water in which many manufacturers and retailers have found themselves in recent months over “natural” and its growing list of synonyms, the term likely won’t disappear from food and beverage product labels any time soon, as consumers...

Is the term 'all-natural' still resonating with consumers?

Natural vs organic: What’s the difference, and do shoppers care?

By Elaine Watson

How clean is your label, and who decides - plaintiff's attorneys or Whole Foods Market? Are ‘all-natural’ claims still resonating with consumers or are other on-pack cues more important? And do shoppers understand the difference between natural and...

The GMA says mandatory GMO labeling is a huge waste of time and money, but supporters say they have a right to know. Picture by Daniel Lobo, flickr

Vermont AG: 'Natural' labels do not belong on foods made with GMOs

First Amendment challenge to Vermont GMO labeling law does not stand up, claims state AG

By Elaine Watson

Vermont’s new GMO labeling law (Act 120) does not violate the First Amendment because the disclosures it mandates are “purely factual” and the law “does not require manufacturers to state a particular viewpoint, such as whether GE foods are good or bad”,...

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