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FMI Connect

Tomato manufacturers engage consumers with sophisticated packaging

By Elizabeth Crawford

Produce manufacturers are taking a page from CPG companies’ playbook by using increasingly sophisticated packaging to create brand awareness in a category where previously little was done to distinguish specific products offered by different companies.

Nielsen explores multicultural spending on private label

Private label has upped its game... so why is its share stagnating?

By Elaine Watson

New data from Nielsen reveals that private label’s dollar share of the US CPG market has hovered stubbornly below 18% since 2011 before declining very slightly in the latest 52 weeks, while a breakdown of purchasing habits by ethnic group reveals that...

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