Healthy Foods

Is the high-protein craze backed by sound science?

Does the high-protein craze make sense from a nutritional perspective?

By Elaine Watson

Protein is hot - and big brands are piling more of it into everything from breakfast cereal to ice cream. Yet the Dietary Guidelines for Americans say “inadequate protein intake in the US is rare”. So does this trend make sense from a nutritional perspective?

The Pope said food was susceptible to manipulation by complaints of the economic crisis

Pope Francis: Food has been reduced to a commodity

By Caroline SCOTT-THOMAS

Market pre-eminence has reduced food to a commodity subject to financial speculation, Pope Francis told attendees at a major nutrition conference in Rome this morning.

Special edition: functional foods

Functional Foods: The end of the processed foods era?

By Peter Wennstrom

To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article.

Mellentin:

Special edition: Functional foods

Phood booed: Why big pharma fails at functional food

By Julian Mellentin

Faced with mounting difficulties in their drug businesses, many pharmaceutical manufacturers are looking at getting into functional foods and beverages, notes food marketing expert, Julian Mellentin in this guest article.

Schools need manufacturers’ help to meet new whole grain requirements

Oldways Whole Grains: Breaking Barriers conference

Schools need manufacturers’ help to meet new whole grain requirements

By Elizabeth Crawford

The higher cost and lack of familiarity with whole grains are complicating some schools’ efforts to comply with requirements to serve 100% whole grains that went into effect last July, according to school dietitians.

Dr Michael Jacobson: 'Yes, the issue has lost momentum, though excess sodium is killing just about as many people this year as four years ago'

Special edition: Sodium reduction

Is sodium reduction falling down the food policy agenda?

By Elaine Watson

Four years ago sodium was public enemy #1. The Institute of Medicine (IOM) was calling for the FDA to modify the GRAS status of salt and slash the daily value for sodium to 1,500mg, and the food industry was on high alert. Today, sugar is the new bogeyman,...

Source: Whole Grains Council

Whole Grains Council's Oldways Whole Grains: Breaking Barriers Conference

Sampling and positive messages in ads boost sales of whole grain products

By Elizabeth Crawford

The “best” way to change consumers’ long-held perception that whole grain products taste “like cardboard” and to spur sales is to give consumers a risk-free chance to try the products and use positive, educational marketing, food manufacturers said. 

Trade spending, the elephant in the boardroom?

Trade spending: The elephant in the boardroom?

By Elaine Watson

Tune into an earnings call from a big consumer packaged goods (CPG) company, and you’ll likely hear a lot of frustration over the ineffectiveness of trade spending. But is weary resignation (‘it’s just a cost of doing business') a constructive response?

June Jo Lee of The Hartman Group presents consumer trends impacting whole grain consumption. Source: Whole Grains Council

Oldways Whole Grains Breaking Barriers Conference

Smartphone use among 5 key trends driving interest in healthy eating

By Elizabeth Crawford

Unprecedented access to information about foods through smart phones and social media is a driving factor in consumers’ increasing interest in healthy eating, according to a leading food culture researcher.

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