Healthy Foods

4 factors to evaluate the potential impact of a health claim

4 factors to evaluate the potential impact of a health claim

By Elizabeth Crawford

Positive health claims, such as those touting the benefits of a food, diet or quality, more effectively motivate the general public than negative or fear-based claims that attempt to scare people into action, according to a recently published study in...

Peeled Snacks Fancy Food Show selling education session

Peeled Snacks: If you don’t take time to understand retail buyers, why should they take time to understand you?

The natural channel: ‘An utter pain to sell to, but the exposure it can give your brand is huge’

By Elaine WATSON

Which retail channel is right for your brand? Natural? Club? Convenience? And once you’ve jumped through all the buyers’ hoops, will you still be able to make any money? It all depends on whether you’ve done your homework, one snacking sales expert told...

Local claims are rising star as sun sets on organic claims

Local claims are rising star as sun sets on organic claims

By Elizabeth Crawford

New consumers continue to enter the organic category for the first time, but the health halo cast by the US Department of Agriculture’s certification is dimming as it becomes more mainstream and as shoppers’ interpretation of the standard evolves. 

Emotional insights could aid product development

Emotional insights could aid product development

By Nathan Gray

Understanding how products' sensory characteristics and packaging both individually and synergistically provoke emotions in consumers can help manufacturers to design and optimise products, say researchers.

Increased snacking reshapes marketing strategies

Increased snacking reshapes marketing strategies

By Elizabeth Crawford

Consumers’ shifting preference for snacks as meals are changing how retailers, restaurants and packaged food manufacturers market food, according to data from Packaged Facts and Dupont Nutrition & Health.

Chia is here to stay, thanks to long-term planning by The Chia Co.

Chia is here to stay, thanks to long-term planning by The Chia Co.

By Elizabeth Crawford

A few years ago, chia seeds were virtually unheard of in the U.S., but now they are available across food categories and retail channels in a plethora of finished consumer goods and as an ingredient, thanks largely to long-range planning by The Chia Co.

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