Healthy Foods

Leading from the heart led Plum Organics to the top

Leading from the heart led Plum Organics to the top

By Elizabeth Crawford

The secret to Plum Organics’ rapid ascent to the top of the organic baby, toddler and children’s food industry is its deeply engrained philosophy to “lead with the heart,” the firm’s CEO Neil Grimmer says. 

Which breakfast products have the highest purchase intent scores?

Which new breakfast products have the highest purchase intent scores?

By Elaine Watson

New data from Instantly’s Product Watch tool - a "live, crowd-sourced insights engine" which gathers insights from an army of consumers via their mobile phones as they shop – reveals fairly low purchase intent scores on many of the recent launches...

MycoTechnology:

"We’re still only just starting to discover all the amazing things mushrooms can do.”

Myceliation: A mushroom-fueled process with game-changing food industry applications?

By Elaine Watson

From a commercial perspective, it’s still early days for myceliation, a process by which mushrooms (or rather, their filament-like roots or ‘mycelium’) can remove bitter compounds and naturally occurring toxins from some of the world’s most valuable crops...

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