Healthy Foods

Brand awareness of the “Fruits & Veggies – More Matters” slogan and logo increased from 11% in 2007 to 26% in 2012, though consumption levels remained unchanged, at 1.8 cups per day.

Are ‘eat more fruit and veg’ campaigns actually working?

By Maggie Hennessy

Policy efforts to increase fruit and vegetable consumption across the developed world have resulted in modest gains and increased awareness (most notably among children), yet largely they’ve fallen short in impacting long-term consumption behavior, according...

Consumers say it’s natural if it comes from a plant: PureCircle

Dispatches from IFT 2014

Consumers say it’s natural if it comes from a plant: PureCircle

By Maggie Hennessy

Obviously taste rules when it comes to any food or beverage. But many consumers are also looking for indications that what they’re eating has been minimally “messed with”—hence the growing incidence of “all natural” and related terms on product labels. 

SGF's Mel Jackson on the potential for its Natrose I stevia enhancing ingredient: “We see very strong interest in several areas, including proprietary defined blends designed to deliver specific stevia levels, as well as strong interest in organic stevia.”

Natrose I flavor shows promise with stevia blends

By Maggie Hennessy

Aiming for a lower cost way to boost flavor and mouthfeel of stevia extract, sweetener supplier Sweet Green Fields (SGF) launched Natrose I natural flavor at last month’s IFT 2014 show in New Orleans. 

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