Healthy Foods

Columbia marketing professor Michelle Greenwald: “It’s interesting because there are some products where gluten-free is the primary point of differentiation—the package screams it, it’s even bigger than the organic seal. For others, it’s just one more little stamp alongside no trans fat, no carbs, etc.

What new gluten-free product launches, market analysis tell us

The gluten-free definition has been standardized; now what?

By Maggie Hennessy

Aug. 5 marked the deadline for manufacturers making voluntary gluten-free label claims to ensure they meet the FDA’s definition of a gluten-free food (less than 20 parts per million of gluten). And while gluten-free product launches have risen every year...

Fermented fish sauce has become more familiar among US consumers for its ubiquity in popular Asian dishes and in cooking TV shows, along with their growing desire to travel the world through their taste buds—a concept Packaged Facts dubbed “flavor tourism”. Photo credit: Serious Eats

Chasing umami: the rise and rise of fermented food

By Maggie Hennessy

At the intersection of consumers’ growing interest in bold, spicy flavors, health and a desire to expand their horizons through food, fermented foods have re-entered the spotlight owing to their deep flavors and health halo as a longtime form of food...

Is the term 'all-natural' still resonating with consumers?

Natural vs organic: What’s the difference, and do shoppers care?

By Elaine Watson

How clean is your label, and who decides - plaintiff's attorneys or Whole Foods Market? Are ‘all-natural’ claims still resonating with consumers or are other on-pack cues more important? And do shoppers understand the difference between natural and...

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