Meat

Big Meat retrenches as meat alternatives lose their luster

Big Meat retrenches as meat alternatives lose their luster

By Elaine Watson

The nation’s leading meat companies all got in on the action on meat alternatives, with investments in plant-based and cell-cultured meat startups and their own dedicated consumer brands. But with category sales weakening in recent months amid surging...

JBS pulls plug on Planterra Foods US plant-based meat operation

JBS pulls plug on Planterra Foods US plant-based meat operation

By Elaine Watson

Meat giant JBS has pulled the plug on its US plant-based meat division Planterra Foods just over two years after debuting the ‘OZO’ brand at Kroger in summer 2020, and is closing a 189,000 square foot factory it opened in Denver in December 2021.

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