Snacks

 Mtn Dew Kickstart, an ‘energizing’ sparkling beverage with 5% juice, vitamins, and caffeine, has been a hugely successful product launch for PepsiCo

PepsiCo CEO: ‘Our innovation is becoming more durable’

By Elaine Watson

If you’ve got enough money - and clout - it’s not hard to make a big splash with a new product launch in year one. The real test comes in years two, three and four. And PepsiCo is proving that its innovations are still delivering after the initial hype...

Three-quarters of CPG promotions don’t break even, Nielsen

Three-quarters of CPG promotions don’t break even, says Nielsen

By Elaine Watson

It’s well-known that many CPG firms feel that they are not getting enough bang for their trade spending bucks. But a recent analysis by Nielsen reveals that most of them are not getting any bang for these bucks, with almost three quarters of promotions...

Mike Lee: 'We’re inviting food companies to collaborate with us'

The Future Market: What will food shopping be like in 2065?

By Elaine Watson

The IFT's FutureFood 2050 initiative has started a fascinating conversation about what we might be eating in the future. But what will food shopping be like? Will supermarkets as we know them today still exist or will we get all of our groceries...

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