Kellogg and Wilmar’s 50:50 joint venture will dive into immediate opportunities in China’s developed snack market; using Pringles as its springboard, a Kellogg executive has said.
Replacing wheat flour with resistant starches may improve the nutritional profile of cookies that are also tastier than ‘conventional’ cookies, says new research.
Diamond Foods has said it will file all of its late SEC filings ‘as promptly as practicable’ following a second NASDAQ determination letter threatening delisting.
Kelloggs’ 50:50 joint venture with agribusiness giant Wilmar must target the lucrative snacks sector as Western breakfast cereals remain unpopular in China and local competition is strong, say analysts.
US cereal giant Kellogg has struck a 50:50 joint venture with Chinese agribusiness monopoly Wilmar International that will manufacture and sell cereals and snacks across the country.
New Nature Valley protein bars will be as big as Fiber One brownies in their first year, General Mills has predicted as consumers replace “mindless munching” with healthier snacking options.
