While just 7% of Americans identify themselves as vegetarian, more than a third of shoppers (36%) buy meat alternatives, suggesting the category is appealing to a far broader demographic, according to a consumer survey conducted by Mintel.
The founder of award-winning Swedish rhubard liqueur brand Rhuby insists that the major battle for a spirits startup is distribution and it isn’t enough to have a ‘great product, fantastic concept and beautiful brand’.
With state fair season in full swing and deep-fried Oreos on the menu, online food ordering service GrubHub embarked on a study of ‘extreme foods’ to determine who is ordering jumbo corn dogs and Big Gulps (spoiler alert - it’s men…)
Is your brand getting some decent bang for the bucks you spend on paid-for (‘promoted’) tweets? The answer, according to a new trial with 35 big names in consumer packaged goods (CPG) including Mondelez, is YES.