In Zone Brands, which has experienced double-digit growth over the past four years, expects the re-branding of its juice products in 2014 to jumpstart “upper double-digit growth” on the heels of positive response from retailers

In Zone rebrands with eye on leading healthy kids’ juice category

By Maggie Hennessy

The best way to stand out in the highly fragmented, albeit growing, kids’ beverage market is to establish clear branding and messaging, a mantra that led Atlanta-based healthy children’s beverage maker In Zone Brands to rebrand its TummyTickler Tots,...

Nestlé pledges to speed salt reduction

Nestlé pledges to speed salt reduction


Nestlé has said it plans to accelerate its salt reduction strategy to meet World Health Organisation (WHO) guidelines on salt consumption by 2025.

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