Soda makers should work harder to encourage customers to switch from their full-sugar options to their diet or reduced sugar variants, says CCPHA

Seven things soda makers should do to tackle obesity…

By Elaine WATSON

While cynics might not be persuaded by Coke’s new ads promoting the role it is playing in tackling obesity, the soft drinks industry is increasing efforts to help consumers make ‘informed choices’ through calorie labeling and more no or low sugar options.

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