Sectors

Essentia CMO: ‘Quite frankly, this brand is on fire’

Essentia CMO: ‘Quite frankly, this brand is on fire’

By Elaine Watson

Essentia positions itself as a “supercharged ionized alkaline water that’s better at rehydrating,” but its recent meteoric growth 20 years after launch (sales surged 84% to $136m in measured channels in the year to March 25, 2018*) reflects a shift in...

Walmart backs potassium salt petition

Walmart backs potassium salt petition

By Elaine Watson

Walmart has joined a growing number of food retailers and manufacturers backing a citizen’s petition from NuTek Food Science asking the FDA to allow ‘potassium salt’ as an alternate name for potassium chloride on food labels.

Habit personalized nutrition CEO: 'We're not just biology-based, we're behavior-based'

Habit meal delivery business on hold as testing and nutrition plan components ramp up

Habit personalized nutrition CEO: 'We're not just biology-based, we're behavior-based'

By Elaine Watson

Personalized nutrition platform Habit was originally billed as "food company, not just a recommendation engine." However, delivery of customized fresh prepared meals based on its dietary advice – trialed in the Bay Area last year – is on hold...

Soup-to-Nuts Podcast: What is behind the overnight explosion of puffs?

Soup-to-Nuts Podcast: What is behind the overnight explosion of puffs?

By Elizabeth Crawford

Once considered simply a children’s snack that parents would sneak when no one was looking, puffs suddenly are everywhere – and for everyone – thanks to their better-for-you profile, new sophisticated flavors, increasingly diverse bases and playful shapes...

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