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Frito-Lay: Flavor combinations and discovery drive snacking purchases

Frito-Lay: Flavor combinations and discovery drive snacking purchases

By Mary Ellen Shoup

Consumers have heightened interest in flavor twists and combinations (e.g. salty & sweet, tangy & spicy) and are less driven by brand recognition and familiarity when it comes to their snacking purchases, finds Frito-Lay North America in its recent...

Lidl rolls out price cuts across 100+ grocery items

Lidl rolls out price cuts across 100+ grocery items

By Mary Ellen Shoup

While many retailers are raising prices on grocery items, German discount retailer Lidl is reducing the cost on over 100 items in all of its US-based stores for the summer months.

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