Clean label

New 'high pressure certified' seal to hit stores in the next 90 days

New 'high pressure certified' seal to hit stores in the next 90 days

By Elaine Watson

Does the world need another packaging seal? Real estate on most food labels is limited, acknowledge the backers of the new ‘High Pressure Certified’ seal, but an independently-verified logo will help ensure the integrity of high pressure processing (HPP)...

Rob Lowe: ‘I’ve been living Atkins for years… it’s great food that’s rich in healthy protein, and lower in carbs and sugar…’

Dieting has become a dirty word in food marketing, says Atkins

Ditching the diet? Atkins hires Rob Lowe to spread healthy lifestyle message: ‘A life well lived is not measured in pounds and ounces’

By Elaine Watson

Weight management brand Atkins Nutritionals has deployed movie star Rob Lowe – it’s first male brand ambassador – to front a new campaign focusing on living a healthy lifestyle, rather than ‘dieting,’ as it reaches out to the ‘tens of millions’ of Americans...

FoodNavigator-USA’s 10 food and beverage trends to watch in 2018

FoodNavigator-USA’s 10 food and beverage trends to watch in 2018

By Elaine Watson

2017 has been a rollercoaster ride for the food industry, with Amazon coughing up a cool $13.7bn for Whole Foods, a flurry of M&A activity from Nestlé, Hershey, Campbell Soup and Kellogg, and an exodus from the industry’s biggest trade association,...

FOOD VISION USA 2017 VIDEO: What's your vision for the future of food?

VIDEO: What's your vision for the future of food?

By Elaine Watson

From entrepreneurs pioneering new farming methods and food technologies, to big brands adjusting to the changing landscape, FOOD VISION USA 2017 brought together a wide cross-section of industry players to explore how the industry is facing the challenges...

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