Nitro cold brew company RISE Brewing Co. is hoping the same strategies it used to successfully carve out a niche in the highly competitive ready-to-drink-coffee segment will help it win again, but this time in the increasingly crowded oat milk category.
After helping to pioneer the nascent drinkable soup segment, the startup ZÜPA NOMA is ready to expand into adjacent categories with a fresh look, different name and new products.
Ingredion has acquired privately-held potato starch producer Western Polymer in Washington state, expanding the company's potato starch manufacturing capacity and processing capabilities.
Despite being around since 2010, bean chip brand Beanfields is now experiencing the kind of growth (i.e. triple digit sales growth in January 2019) most food and beverage startups see in their first few years on the market.
The moving target of what qualifies as 'clean label' among consumers can throw food marketers for a dizzying loop, however there are a few general constants food brands and manufacturers can follow to appeal to consumers' clean label ideal....
With the development of novel technology that more efficiently produces natural food colors, the Israeli-startup Phytolon one day hopes to help manufacturers replace unwanted synthetic colors without compromising on the visual appeal, taste or cost of...
The food industry is gearing up for the Natural Products Expo West show in Anaheim. But what is a 'natural' product? How are definitions of natural & clean label evolving, and is food tech changing the game? (Is the Impossible Burger ‘natural,’...
Consumers' desire to eat better is having a strong impact across the fresh food sector from produce to prepared foods to meal kits, according to recent Nielsen research.
A Bay area-based start-up founded by two food industry veterans is injecting functionality as well as fun into the kids’ yogurt segment - one of the few bright spots in an otherwise sluggish category – with the launch of Brainiac Kids: whole milk yogurts,...
As recently as a few years ago, the words food and tech were incongruous together, but today they signal a booming industry that is ripe for innovation, and according to the VP of business development at the Israel-based incubator The Kitchen, the combination...
For new entrepreneurs with limited funds trying to make ends meet – or plant-based minced meat as in the case of Israeli startup Rilbite – focusing first on foodservice, rather than retail, can offer a more economic path to market.
Customer satisfaction across major supermarkets chains dipped 1.3% last year with two outliers that gained higher marks: Trader Joe's and Wegmans, according to new data from the American Customer Satisfaction Index (ACSI).
In an effort to find the ‘next big thing’ as early as possible, ingredients firm IFF Frutarom is considering expanding into other markets a version of its unique Israeli-based innovation lab FoodNxt, which launched about one year ago following a tender...
The oldest of Generation Z (aged 12-22) is just entering adulthood and will have a profound impact on the packaged food and foodservice industries, yet will be the hardest audience for food marketers to reach, predicts market researcher The NPD Group.
Consumers will start to see a new certification showing up on grass-fed dairy products that aims to set a universal standard definition for grass-fed organic farming standards and products for farmers, processors, manufacturers, certification bodies,...
Coconut water brand TAJA -- created by beverage industry veteran and engineer by trade, Nilang Patel -- uses a patented multi-step cold filtration process to create a coconut water that the company claims is as close to drinking right out of a coconut...
A heightened awareness around food safety paired with consumer confusion around deciphering food date labels may be a major source of food waste at the consumer level, a study by researchers at the Johns Hopkins Center for a Livable Future (CLF) suggests....
Beverage startup SZENT is using the power of smell to its advantage in its line of 'flavored' bottled waters that will be entering California grocers later this year backed by a $2.2m round of financing from a group of independent investors.
After pioneering and rising to the top of the roasted chickpea-based snack category, Biena Snacks is taking the legume – and company – in a new direction with the launch of a line of baked chickpeapuffs and a corresponding brand refresh complete with...
With the nutrition facts panels of plant-based milks under intense scrutiny as the row over naming conventions in the category heats up, Califia Farms has unveiled Übermilk, a new oatmilk-based line packed with extra protein and micronutrients.
Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves, spanning the latest plant-based launches in the meat and dairy aisle, new pulse based pastas, keto-inspired launches in everything from bone broth and pancake mixes, and...
New brand RightRice – a vegetable rice grain made up of over 90% vegetables and 10% rice - has launched exclusively with Whole Foods Market nationwide and on Amazon where it intends to reinvigorate the rice aisle.
For many food and beverage brands, their product packaging is their first – if not only – touchpoint with consumers, and yet all too often companies treat it as an afterthought or as little more than a protective exterior for what is inside.
Offering on-site nutrition services such as access to registered dietitians is becoming more common place in grocery stores, but does it make shoppers with chronic illnesses such as hypertension make healthier food and beverage choices?
Already the top-selling organic nut butter brand, according to SPINS, Once Again Nut Butter is dramatically overhauling its branding to improve the products' “shopability,” and make it easier for time-pressed shoppers to quickly find the attributes...
Fresh Bellies entered the competitive HPP baby food market in 2015 with its line of savory refrigerated vegetable purees and has expanded its line to crunchy toddler snacks in order to 'age with' its consumer.
Producing high quality cheese sustainably and at an affordable price is the central mission of industry newcomer Craigs Creamery, which is currently rolling out in stores in the Northeast and Mid-Atlantic regions.
Independent grocers using the online ordering and delivery marketplace, Mercato, have experienced strong year-over-year sales increases despite growing competition from national chains and larger online grocery delivery providers.
Keto may be one of the hottest diets right now, but it's far from the most convenient when it comes to meal planning, said Nick Mares, co-founder of Kettle & Fire.
Shoppers increasingly are making purchasing decisions based on how sustainable they perceive a product, brand or manufacturer to be, but as recently published research from Nielsen notes the consumers’ definition of sustainability is amorphous – making...
Allergy-friendly snack company Enjoy Life Foods didn't aim for perfection when launching its Protein Bites. In fact, it endured some lackluster consumer reviews and underwhelming sales before figuring out how to position the snack that's now...
Beyond Food Inc. is tackling the multi-billion dollar food waste issue by diverting aging – but still safe to consume – fruits and vegetables from landfills to its modular Zero Waste Pods where the organic material is converted into fine-milled powders...
As consumers increasingly consider the environmental impact of the products they purchase, manufacturers are turning up the heat on suppliers to lower their emissions, manage water security risks and reduce deforestation, among other sustainability targets...
After years of trading quality for easy year-round access to all types of food no matter the season or the region where they originated, consumers are starting to push back and instead seek more premium, authentic products, even if they are more expensive,...
Organic, 'no junk' sports drink, KRā needed to further differentiate itself within the $8.5bn sports drink category by launching new packaging that co-founder Sarah Hardgrove-Koleno says "absolutely shouts our brand differentiators: simple...
In the last month, the food and beverage industry rallied around the hundreds of thousands of people whose paychecks were unexpectedly stopped during the partial government shutdown, but even though government is back up and running, for now, more than...
Nearly half (46%)of Canadians believe that snacking on healthy items throughout the day is better for you than eating three large meals and are increasingly on the lookout for more on-the-go healthy snacking options, according to new research from Mintel.
An injection of $5 million in Series A funds will help the fast-growing, ecommerce-based startup Your Super introduce the power of superfoods to more Americans who want to eat healthy but either don’t know how or don’t have access through traditional...
Conventional investors focused on the bottom-line or high returns may not be a good fit for small companies that are unwilling to compromise their values to increase their margins – but that doesn’t mean mission-based businesses are limited to bootstrapping,...
While several big names have piled into the oatmilk category in recent weeks, there is still room in the market for new players, argues the founder of Mooala, which is best-known for its organic bananamilk and almond milk, and is now launching a zero...
Many entrepreneurs describe their startup as their baby, but just like parents they need to learn to say no sometimes and to let go – lessons that the founders of I Heart Keenwah learned early.
Renewal Mill spent 2018 proving that its business model of upcycling tofu byproduct discarded by large food manufacturers was viable, according to COO Caroline Cotto. Now armed with a $2.5m seed round investment led by HG Ventures, the company is heading...
MycoTechnology – which is building a functional ingredients platform utilizing mycelium, the filament-like roots of mushrooms - has raised $30m in a series C financing round from a flurry of high profile investors* from Tyson Ventures to Kellogg’s Eighteen94...
With the launch of Dr. Praeger’s new Pure Plant Protein line late last year, the frozen food company edges closer to mock-meat competitors while still keeping a foot firmly planted in the vegetable-focus plant-based space where it has played for more...
While chicken wings remain the most purchased food item leading up to Super Bowl with sales of $1.6bn*, more US consumers are adding plant-based protein alternatives and stealth veggies to their game day spread, according to Nielsen.
After three years of research, development and sensory testing with more than 8,000 consumers, Sparkling Ice is relaunching its entire portfolio of carbonated water with natural colors and flavors and an updated look that it predicts will give it a competitive...
Long-known as nutritional powerhouses, seeds have played a strong supporting role in the health and wellness movement in food & beverage in recent years, but thanks to their diverse flavor profiles they may finally take center stage in 2019, according...
New research from the International Food Information Council Foundation and the American Heart Association shows consumers increasingly want foods and beverages that will support wellness, but many people don’t know which products will deliver their desire...
The next generation of snacks – or ‘micro foods’ as Journey Foods founder and former Google entrepreneur in resident Riana Lynn dubs them – will deliver a greater nutritional bang for your buck thanks to technology enabling companies to identify and source...
As consumers’ focus on health and wellness deepens, their understanding of the concept also is evolving and diversifying based on their life stage and unique circumstance – creating new marketing opportunities for retailers and brands that can offer more...
