Clean label

Competition heats up in large and still growing sports drink category

Competition heats up in large and still growing sports drink category

By Elizabeth Crawford

Hoping to cash in on the steady growth of the already sizeable sports and energy drink category, manufacturers at Natural Products Expo West in March will showcase a variety of functional beverages featuring an ever-expanding variety of plant-based proteins,...

Significant percentage of consumers buy plant-based dairy alternatives because they think they are healthier, reveals Comax study

Significant percentage of consumers buy plant-based dairy alternatives because they think they are healthier, reveals Comax study

Why do consumers buy plant-based dairy alternatives? And what do they think formulators need to work on?

By Elaine Watson

While flavor is still the most important attribute, consumer research from Comax Flavors reveals that a significant percentage of shoppers (36%) regularly consuming plant-based dairy alternatives cite health benefits as a key purchase driver, results...

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