Clean label

Peter McGuinness: 'Parents told us that if you can make my kids want to eat yogurt then it’s a win for me.' Picture: Chobani

'We’re not marketing Gimmies based on parental claims, we’re marketing it based on what kids want'

Chobani unveils Gimmies kids’ yogurt brand: ‘We tested the characters with the kids as much as we tested the food’

By Elaine Watson

Chobani is hoping to unlock an incremental growth opportunity in the sluggish yogurt category with the launch of Gimmies, a dedicated brand supported by a new set of characters designed to appeal to kids aged five to nine, who it says are not well-served...

Huel ups convenience factor with RTD beverage launch

NEWS IN BRIEF

Huel ups convenience factor with RTD beverage launch

By Mary Ellen Shoup

HUEL is now competing in the ready-to-drink (RTD) beverage category with the launch of an on-the-go bottle format of its ‘nutritionally complete’ meal replacement protein blend.

Freedom Foods taps RDs to spread the word about prebiotics

Freedom Foods taps RDs to spread the word about prebiotics

By Elizabeth Crawford

By tapping registered dietitians at retailers and in local communities, Freedom Foods has magnified the impact and reach of its recent launch in more than 2,000 stores in the US of nutritional bars and cereals featuring BarleyMax – a unique grain packed...

Tyson Foods on the six trends shaping the future of food

Tyson Foods on the six trends shaping the future of food

By Mary Ellen Shoup

Food and beverage products that communicate a clear functional health benefit, sustainability story, explore alternative protein sources, or leverage technology to shorten the distance between a recipe and finished meal, are just some of the trends to...

Bunge unveils functional lentil flour for clean label formulations

NEWS IN BRIEF

Bunge unveils functional lentil flour for clean label formulations

By Mary Ellen Shoup

Bunge North America has added a non-GMO lentil flour to its portfolio that the company says can serve as a “functional equivalent substitute” for modified starches and can be appear as “lentil flour” in an ingredient deck, appealing to consumers searching...

Symrise expands US natural food ingredients business

NEWS IN BRIEF

Symrise expands US natural food ingredients business

By Mary Ellen Shoup

German flavors and fragrances company Symrise AG has opened a US facility near Atlanta, Georgia, for the production of natural food ingredients, investing approximately US$57m in the nearly 100 acre site to grow its US business.

Nielsen: How do sales of sustainable products stack up?

Nielsen: How do sales of sustainable products stack up?

By Mary Ellen Shoup

Sustainability-related claims on food products are popping up more frequently and while still just a small fraction of market, items mentioning sustainability outperformed the growth rate of total products in their respective category, according to Nielsen.

Kite Hill seals $40m investment round led by General Mills' 301 Inc

Kite Hill seals $40m investment round led by General Mills' 301 INC

By Mary Ellen Shoup

Plant-based 'chef-inspired' food brand Kite Hill has closed a $40m capital raise led by General Mills' venture arm 301 INC. with participation from CAVU Venture Partners, which according to CEO Rob Leibowitz, will be put towards expanding...

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