Clean label

Significant percentage of consumers buy plant-based dairy alternatives because they think they are healthier, reveals Comax study

Significant percentage of consumers buy plant-based dairy alternatives because they think they are healthier, reveals Comax study

Why do consumers buy plant-based dairy alternatives? And what do they think formulators need to work on?

By Elaine Watson

While flavor is still the most important attribute, consumer research from Comax Flavors reveals that a significant percentage of shoppers (36%) regularly consuming plant-based dairy alternatives cite health benefits as a key purchase driver, results...

How defensible is the SMASHMALLOW brand?

VIDEO WINTER FANCY FOOD SHOW

How defensible is the SMASHMALLOW brand?

By Elaine Watson

The proposition is deceptively simple. Take marshmallows - a product Americans can typically find in large clear bags in the baking ingredients category – add some gourmet flavors and a cleaner label, put them in a re-sealable pack and create a new usage...

Arctic Zero CEO: People aren’t really eating ice cream to get their protein

VIDEO: WINTER FANCY FOOD SHOW 2018

Arctic Zero CEO: People aren’t really eating ice cream to get their protein

By Elaine Watson

The success of high-protein, low cal brands Halo Top and Enlightened notwithstanding, most Americans don't head to the ice cream aisle for a protein fix, argues the CEO of Arctic Zero, who says his new light ice cream can compete with these brands...

The British Invasion: UGLY Drinks gears up for spring launch on the east coast

VIDEO: WINTER FANCY FOOD SHOW 2018

The British Invasion: UGLY Drinks gears up for spring launch on the east coast

By Elaine Watson

London-based brand UGLY Drinks is gearing up for a US launch in spring 2018… Elaine Watson caught up with CEO and co-founder Hugh Thomas at the Specialty Food Association’s Winter Fancy Food Show to get the lowdown on what the brand is all about…

Sneakz Organic unveils vegan protein powders for kids

Sneakz Organic unveils vegan protein powders for kids

By Elaine Watson

‘Stealth nutrition’ brand Sneakz Organic – best known for its veggie puree-infused milkshakes - is entering a new category with the launch of vegan protein powders for kids, which will be followed by a dairy-free ready-to-drink shake, and new products...

Mattson unveils 10 macro trends driving food and beverage innovation

Mattson unveils 10 macro trends driving food and beverage innovation

By Elaine Watson

From cannabis cuisine - Jeff Sessions’ recent interventions notwithstanding - to ‘intrinsic nutrition' (a renewed focus on nutrient-dense foods naturally rich in healthy fats, protein, fiber, and other nutrients), here are 10 macro trends to watch...

Nestlé USA backs 'potassium salt' petition

Nestlé USA backs 'potassium salt' petition

By Elaine Watson

Nestlé USA has joined a growing number of food manufacturers backing a citizen’s petition from NuTek Food Science asking the FDA to allow ‘potassium salt’ as an alternate name for potassium chloride on food labels.

New 'high pressure certified' seal to hit stores in the next 90 days

New 'high pressure certified' seal to hit stores in the next 90 days

By Elaine Watson

Does the world need another packaging seal? Real estate on most food labels is limited, acknowledge the backers of the new ‘High Pressure Certified’ seal, but an independently-verified logo will help ensure the integrity of high pressure processing (HPP)...

Ditching the diet? Atkins hires Rob Lowe to spread healthy lifestyle message

Dieting has become a dirty word in food marketing, says Atkins

Ditching the diet? Atkins hires Rob Lowe to spread healthy lifestyle message: ‘A life well lived is not measured in pounds and ounces’

By Elaine Watson

Weight management brand Atkins Nutritionals has deployed movie star Rob Lowe – it’s first male brand ambassador – to front a new campaign focusing on living a healthy lifestyle, rather than ‘dieting,’ as it reaches out to the ‘tens of millions’ of Americans...

FoodNavigator-USA’s 10 food and beverage trends to watch in 2018

FoodNavigator-USA’s 10 food and beverage trends to watch in 2018

By Elaine Watson

2017 has been a rollercoaster ride for the food industry, with Amazon coughing up a cool $13.7bn for Whole Foods, a flurry of M&A activity from Nestlé, Hershey, Campbell Soup and Kellogg, and an exodus from the industry’s biggest trade association,...

FOOD VISION USA 2017 VIDEO: What's your vision for the future of food?

VIDEO: What's your vision for the future of food?

By Elaine Watson

From entrepreneurs pioneering new farming methods and food technologies, to big brands adjusting to the changing landscape, FOOD VISION USA 2017 brought together a wide cross-section of industry players to explore how the industry is facing the challenges...

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