Clean label

Sneakz Organic unveils vegan protein powders for kids

Sneakz Organic unveils vegan protein powders for kids

By Elaine Watson

‘Stealth nutrition’ brand Sneakz Organic – best known for its veggie puree-infused milkshakes - is entering a new category with the launch of vegan protein powders for kids, which will be followed by a dairy-free ready-to-drink shake, and new products...

Mattson unveils 10 macro trends driving food and beverage innovation

Mattson unveils 10 macro trends driving food and beverage innovation

By Elaine Watson

From cannabis cuisine - Jeff Sessions’ recent interventions notwithstanding - to ‘intrinsic nutrition' (a renewed focus on nutrient-dense foods naturally rich in healthy fats, protein, fiber, and other nutrients), here are 10 macro trends to watch...

Nestlé USA backs 'potassium salt' petition

Nestlé USA backs 'potassium salt' petition

By Elaine Watson

Nestlé USA has joined a growing number of food manufacturers backing a citizen’s petition from NuTek Food Science asking the FDA to allow ‘potassium salt’ as an alternate name for potassium chloride on food labels.

New 'high pressure certified' seal to hit stores in the next 90 days

New 'high pressure certified' seal to hit stores in the next 90 days

By Elaine Watson

Does the world need another packaging seal? Real estate on most food labels is limited, acknowledge the backers of the new ‘High Pressure Certified’ seal, but an independently-verified logo will help ensure the integrity of high pressure processing (HPP)...

Rob Lowe: ‘I’ve been living Atkins for years… it’s great food that’s rich in healthy protein, and lower in carbs and sugar…’

Dieting has become a dirty word in food marketing, says Atkins

Ditching the diet? Atkins hires Rob Lowe to spread healthy lifestyle message: ‘A life well lived is not measured in pounds and ounces’

By Elaine Watson

Weight management brand Atkins Nutritionals has deployed movie star Rob Lowe – it’s first male brand ambassador – to front a new campaign focusing on living a healthy lifestyle, rather than ‘dieting,’ as it reaches out to the ‘tens of millions’ of Americans...

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