Clean label

Source: iStock

General Mills invests in organic to boost sales, ‘do the right thing’

By Elizabeth Crawford

General Mills’ splashy commitment last year to double the number of organic acres it sources from by 2019 not only is a strategic business move to boost sales, but part of a larger effort to “do the right thing,” according to the company’s organic ambassador. 

Source: C&R Research

Consumer interpretation of clean label trend varies by generation

By Elizabeth Crawford

As the concept of clean label continues to evolve and transition from an industry term to one consumers understand and seek, companies should take a more sophisticated approach to the trend by accounting for how different generations prioritize and interpret...

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