“When consumers are asked an open-ended question, ‘What are you trying to avoid,’ the top three out of four answers are related to a sweetener,” Andy Ohmes, global director of high intensity sweeteners at Cargill, told FoodNavigator-USA.
From certification seals to romance text to website blog posts, many packaged food and beverage brands put a lot of thought (and resources) into creating convincing nutrition-related arguments to persuade buyers. But among Millennials, only 26% of them...
Despite increasing competition in the meat snacks category, startup and recent graduate of the Chobani incubator Chops Snacks sees significant potential for its soft-chew jerky and future products, according to the co-founder.
California-based SweeGen has received a GRAS no objections letter from the FDA for the use of its Bestevia branded Reb-M - manufactured from stevia leaf extracts converted to Reb M using enzymes – for use as a general purpose sweetener for food and beverage...
If anyone is doubting protein’s staying power as a sought-after call-out on packaged products, let the growth of Powerful Yogurt (soon to be just Powerful) be an indicator.
Iconic energy bar brand PowerBar launched a new line of plant-derived protein bars, debuting at Natural Products Expo West in Anaheim, CA, earlier this month.
Today’s consumers want products that are natural, sustainable and environmentally friendly, but manufacturers hoping to appeal to these values face significant threats from lawsuits alleging greenwashing and evolving regulations and enforcement efforts...
New ways to make and enjoy coffee and tea continue to flood the market with companies at Natural Products Expo West offering twists on pour over, cold brew and iced coffee, nitro-infused tea and coffee and plant-based creamers. There were even options...
Americans may be becoming more adventurous in what they eat – seeking international flavors and products – but some retailers and buyers are hesitant to stock these types of new products for fear that they won’t sell once they are on store shelves.
As the technology around producing steviol glycosides continues to evolve, transparency in labeling will be critical if consumer trust in ‘natural’ sweeteners is to be retained, says PureCircle, which claims to be the “clear market leader in terms of...
An electric vehicle uses a very different propulsion system to the internal combustion engine, but it also has four wheels, and gets you from A to B, which to most consumers, makes it a 'car.' So isn't it time to apply the same logic to...
Chicken soup may be good for the soul, but hot cereal can fill it, and those who are food insecure, at least if it comes from The Soulfull Project – a startup that launched this summer with a mission to wipe hunger off the map.
If the proliferation of booths at Expo West is anything to go by, the natural, organic and specialty products industry is in rude health, while investors are now competing with the likes of Leonardo DiCaprio for a slice of the action. But how fast is...
The Chicago-based brand may have eight varieties of packaged grass-fed beef products, but CEO Lenny Lebovich asserts his company is not a meat company. “We don’t view ourselves as a meat company, we view ourselves as a consumer product company that happens...
To better support its transition from online-only sales to distribution at brick and mortar stores, wellness brand Aloha is unveiling at Expo West a massive rebranding along with new, reformulated and recategorized products that better align with consumers’...
