Emerging Trends

Whole30 certification helps brands boost exposure, sales, shelf space

Whole30 certification helps brands boost exposure, sales and shelf space

By Elizabeth Crawford

Certifying a product as approved by the popular Whole30 diet is a “pretty intensive” process, according to the diet’s co-creator, but for the few and proud that make the cut, the licensing deal can provide exposure to a fiercely loyal consumer base, boost...

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