With the launch of a new line of cocktail mixers, Zevia continues its transformation from a leader specializing in only diet, all-natural soda to a multi-service platform that offers beverages for a variety of needs throughout the day and into the evening.
Usually urban legends are little more than myths. But every once and awhile there is a nugget of truth behind them, as in the case of athletes drinking pickle brine to prevent cramps and speed recovery.
Within months of enacting Berkeley’s controversial “soda tax” and the corresponding public awareness campaign on the health risks of sugar-sweetened beverages, consumption of the drinks in the California city dropped a sizable 21%, according to new research.
Brand business valuation and strategy consultancy Brand Finance announced its list of the 25 most valuable soft drinks brands. Even top contender Coca-Cola, on the throne for many years, couldn’t escape the segment’s decline.
Athletes and health conscious consumers who for years have endured the strong taste and off-putting texture of wheatgrass and the mess that comes with juicing it as a tradeoff for its nutrient density no longer have to make these sacrifices thanks to...
While many Americans consider coffee a must have beverage in the morning, innovators showcasing products at the Summer Fancy Food Show in New York City in late July demonstrated that coffee is not restricted to mugs.
Mutant and Hydro – two new brands Monster Beverage Co plans to unveil this year - could each generate $200-$400m in retail sales within two to three years, the bulk of which will be incremental business, predicts Wells Fargo.
As US bottled water consumption increased, “trillions of calories from [the] American diet” were cut, a new study by the Beverage Marketing Corporation has found. But is there still space for other soft beverages?
Amid the coffee craze, many companies are coming up with different ways to use the often thrown away flesh and pulp from the coffee cherry. Chicago-based Rowida Assalimy is building awareness to a coffee cherry beverage dating a millennium ago with her...
Looking to bridge the gap between sports and functional drinks, ROAR Beverages created a line of performance drinks using coconut water and packaged it with bold designs to cater towards a younger consumer, CEO Roly Nesi told BeverageDaily.
According toThe Hemp Industries Association (HIA), total retail sales of hemp food, supplements, and body care products in the US in 2015 approached $283 million. With auto parts, building materials and clothing added, the figure rose to at least $573...
For most millennials, selecting coffee is an emotional decision that goes beyond meeting basic needs such as freshness and affordability to include the social and environmental impact of how it was made, according to new research.