For busy working parents, mealtimes can be stressful even on a good day, and if direct to consumer companies can solve this pain point with child-friendly meals that don’t require any preparation, the market opportunity is “potentially enormous,” say...
Introducing consumers to a new brand isn’t easy, but when the product is an entirely new concept, this challenge is magnified ten-fold, as illustrated by the struggles startup Ayoba-Yo experienced trying to explain biltong to American shoppers.
As Dawn Anderson prepared to expand distribution of her refrigerated plant-based superfood bars beyond Hawaii where they first launched to mainland US, she knew her brand needed to be more welcoming and inclusive – which is why she made the difficult...
For many entrepreneurs who dream of launching the next big national brand, the future can’t get here fast enough; but the founder of the “curiously pink” antioxidant lemonade brand Poppilu, warns growing too quickly without first nailing down the fundamentals...
Receiving a cease and desist letter from a multinational is clearly no cause for celebration, although in some respects it’s the “highest form of flattery,” observed one legal expert quizzed by FoodNavigator-USA over the clash between extruded snack brand...
A strong believer that the first impression must be a good one, the new CEO of plant-based protein product maker ALOHA is revamping the brand’s look, reformulating some products and cutting SKUs that aren’t up to the task.
When Kraft Heinz launched its Springboard incubator program earlier this year, it was flooded with more than 200 applicants for only five spots – an overwhelming response that underscores the importance of fine-tuning a pitch when presenting to potential...
After six years of steadily developing a market demand for moringa in the US by educating Americans about its nutritional benefits and environmental value, and creating convenient in-demand products featuring the leafy-green, the founder of Kuli Kuli...
Culinary exploration and convenience are at the top of many consumers’ wish lists when it comes to meal prep, and Chicago food startup FILLO’S Americas Made (parent company: Sofrito Foods) is aiming to fulfill both needs.
Hälsa Oatgurt – an organic fermented oat-based drinkable yogurt featuring prebiotics and probiotics – is rolling out to Wegmans as more consumers seek out plant-based options in the dairy set.
Coolhaus, a super-premium ice cream brand, has received an investment from Sunrise Strategic Partners, a Boulder, Colorado accelerator of emerging brands.
Former barkThins, Pirate’s Booty and Glaceau executive Joe Serventi, who joined HIPPEAS last year as general manager, has been elevated to global CEO, while founder Livio Bisterzo is moving into the role of chairman, as the team seeks to build a $100m...
For generations Americans have raised glasses of wine, pints of beer or flutes of champagne to toast to their health and that of their loved ones – only to wake up the next morning to find themselves, and their wallets, in completely the opposite state.
Cultured meat (aka ‘clean meat’) is best described as ‘cell-based meat and poultry,’ and both the FDA and the USDA have roles to play in regulating it, argue Memphis Meats and the North American Meat Institute in a letter to President Donald Trump calling...
One of the secrets to the rapid growth of Raised Real’s subscription home delivery meal kits for “tiny humans” is asking its members what they need – and actually listening to their answers, according to the company’s CEO Santiago Merea.
