Startups & Entrepreneurs

Source: E. Crawford

Summer Fancy Food Show

Sheila G’s overcomes challenges to launch organic Brownie Brittle

By Elizabeth Crawford

Sheila G’s retains its “edge on brownies” and its competition with the launch of an organic Brownie Brittle line that launched this year despite initial formulation challenges and tighter product margins, according to the company’s founder and CEO Sheila...

Upcoming seminar to focus on financing a CPG company

Upcoming seminar to focus on financing a CPG company

Investment experts and industry-leading entrepreneurs will provide insights and tips on how to improve the odds of successfully obtaining financing during the upcoming “Financing Your Consumer Products Company” seminar.

Soup-to-Nuts Podcast: Growing sales of plant-based products

Soup-to-Nuts Podcast

Soup-to-Nuts Podcast: Strategies for growing sales of plant-based products

By Elizabeth Crawford

When many mainstream consumers think of plant-based alternatives to animal products they think of non-dairy milks – and for good reason: it is one of the fastest growing sub-categories and a key driver in the growth of the overall plant-based segment.

Soylent CEO Rob Rhinehart: 'We have a very diverse customer base across all income brackets'

Soylent debuts on Amazon Launchpad: 'We are growing very rapidly'

By Elaine Watson

Soylent will debut this week on Amazon Launchpad as the Los Angeles-based start-up seeks to expand the audience for its ‘neutral-tasting’ but ‘nutritionally complete’ beverages and explore moves into a broader range of products.

Sweet Earth Natural Foods on plant-based food trends

'Creating a little niche called ‘meat-alternatives’ is not helpful and it’s not progressive'

Sweet Earth Natural Foods forecasts $20m revenues in 2016: ‘We’re selling delicious food… that happens to contain no meat’

By Elaine Watson

Sweet Earth Natural Foods – a fast-growing plant-based food brand run by former Burger King and PepsiCo execs Brian and Kelly Swette - is on course to generate revenues of $20m in 2016, just five years after the couple acquired the trademark and set about...

ROAR Beverages wants to capture the attitude of its young consumer audience through flavor and packaging innovation.

ROAR Beverages CEO: ‘We’re not trying to be another Gatorade’

By Mary Ellen Shoup

Looking to bridge the gap between sports and functional drinks, ROAR Beverages created a line of performance drinks using coconut water and packaged it with bold designs to cater towards a younger consumer, CEO Roly Nesi told BeverageDaily.

Data, hands-on approaches for trend spotting

Data dive, hands-on approach both advocated as trend spotting methods

By Hank Schultz

What drives new trends? Is this best discovered seeing them unfold in real time at hands of innovators, or are they better discerned via a deep dive into marketing data?  Both approaches were presented at the recent Healthy & Natural Show in Chicago.

The babyfood category is ripe for reinvention, says OrgaNums

The baby food category is ripe for reinvention, says OrgaNums

By Elaine Watson

Refrigerated babyfood presents merchandising challenges for retailers, but has the potential to create a new super-premium subsegment in a category in need of fresh thinking, says Ashley Rossi, founder of organic baby food brand OrgaNums, which debuted...

Quest Nutrition invites fans to invent the future at Quest Labs

Quest Nutrition invites die-hard fans to invent the future at Quest Labs

By Elaine Watson

When Nick Robinson joined Quest Nutrition in January 2011, it had just sold its first protein bar. “The world didn't know who we were,” he says. “But they were about to.” Five years later, Quest is valued at more than a billion dollars, and Robinson...

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