STIRZ is on a mission to disrupt the instant coffee market with premium Arabica coffee pouches in edible film boxed in 100% biodegradable and compostable packaging, delivering a fresher coffee experience for people on the go, with zero waste.
While its CEO says engaging in an increasingly heated debate over the merits of plant- vs animal-based meat can be a “zero sum” game, Beyond Meat plans to go on the offensive this year with digital and media campaigns that celebrate its ingredients and...
With a subtle name change from Country Archer Jerky Co. to Country Archer Provisions, the meat snack brand is opening the door for expansion into new categories, while at the same time reinforcing its stronghold in jerky with the introduction of a new...
BlueNalu, a startup hoping to make a splash in the cell-based seafood market, has raised $20m in a Series A round that will help fund a pilot production facility in San Diego to produce small quantities of product for commercial launch in late 2021.
As consumer demand for and sales of non-dairy milk alternatives continue to climb, so too are the number of players and variety of products in the space – making it more difficult for newcomers to standout unless, like Canadian-based YoFiit, they offer...
Humm Kombucha is tapping into consumer demand for low and no sugar options in the beverage aisle with the launch of an industry first: shelf-stable, zero sugar kombucha that it hopes will attract new consumers into the category.
When most people think about curling up with a cup of hot tea they don’t think about opening their freezer first – but that is exactly what the makers of Millennia Tea are asking consumers to do, and in exchange they promise a beverage that is packed...
Lavva – which stands out in the burgeoning plant-based yogurt category with a no added sugar product fueled by Pili nuts and plaintains – is testing its wares in Target and several Kroger banners, and gearing up for the launch of Molten Lavva, a ‘decadent’...
With the help of $1.25 million in seed funding, the creator of the first ready-to-eat “skinless popcorn” is relaunching a rebranded version of his better-for-you snack after overcoming logistical hurdles related to a failed business partnership.
There’s the audacity of hope, and then there’s the hard data proving that most new food and beverage brands are quickly consigned to the dustbin of history. But some do manage to ride that magical CPG skate curve. So what are they doing differently?
Pipcorn has grown into a full-fledged snack brand with an expanding product portfolio that now includes popcorn, corn dippers, cheeseballs, and coming soon, crackers made from the corn flour byproduct leftover after the extrusion process for its cheeseballs....
As the number of food accelerators and incubators has increased in recent years, the barrier for entry into the market has decreased – and while this makes launching a new product or company easier, it has made cutting through the competition and finding...
When launching a new product or brand, entrepreneurs may be tempted to target everyone in order to capture more sales, but the cofounder of the new sprouted nut brand Daily Crunch warns this can cause founders to lose focus and, if they are not careful,...
