Entrepreneurs to watch

Soylent CEO Rob Rhinehart: 'We have a very diverse customer base across all income brackets'

Soylent debuts on Amazon Launchpad: 'We are growing very rapidly'

By Elaine WATSON

Soylent will debut this week on Amazon Launchpad as the Los Angeles-based start-up seeks to expand the audience for its ‘neutral-tasting’ but ‘nutritionally complete’ beverages and explore moves into a broader range of products.

Sweet Earth Natural Foods on plant-based food trends

'Creating a little niche called ‘meat-alternatives’ is not helpful and it’s not progressive'

Sweet Earth Natural Foods forecasts $20m revenues in 2016: ‘We’re selling delicious food… that happens to contain no meat’

By Elaine Watson

Sweet Earth Natural Foods – a fast-growing plant-based food brand run by former Burger King and PepsiCo execs Brian and Kelly Swette - is on course to generate revenues of $20m in 2016, just five years after the couple acquired the trademark and set about...

ROAR Beverages wants to capture the attitude of its young consumer audience through flavor and packaging innovation.

ROAR Beverages CEO: ‘We’re not trying to be another Gatorade’

By Mary Ellen Shoup

Looking to bridge the gap between sports and functional drinks, ROAR Beverages created a line of performance drinks using coconut water and packaged it with bold designs to cater towards a younger consumer, CEO Roly Nesi told BeverageDaily.

iStockPhoto Rawpixel Ltd.

Data dive, hands-on approach both advocated as trend spotting methods

By Hank Schultz

What drives new trends? Is this best discovered seeing them unfold in real time at hands of innovators, or are they better discerned via a deep dive into marketing data?  Both approaches were presented at the recent Healthy & Natural Show in Chicago.

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