According to Nielsen data, 85% of new consumer packaged goods fail within two years, and big firms are no better - and often far worse - at picking winners than smaller ones, despite their deep pockets.
It may not have hit prime time yet, but it’s only a matter of time before hemp is as big as chia in the US food and beverage market, predicts the co-founder of one snacking company determined to put the protein-packed seed on the map.
'We have retained a cult-like following even as we have gone mass market'
When Julie Smolyansky became president and CEO of kefir market leader Lifeway Foods in 2002 after the sudden death of her father (its founder), the stock went into freefall as investors feared the 27-year old wasn’t ready to run a public company. They...
With an eight-year stint in sales and brand management at PepsiCo on his resume, David Luks knew a fair bit about the beverages market when he launched Honeydrop in 2009. But it quickly became clear that selling Diet Pepsi and selling a product no one...
Biena dry roasted chickpea snacks are about to roll out nationally at Target
When Poorvi Patodia first started pitching roasted chickpeas to retail buyers in 2012, not everyone was convinced they could be a mainstream hit. Today, they are gracing shelves in 3,000+ stores from Sprouts to Stop & Shop and are about to go into...
Meet execs from Sparkling ICE, Chobani, Tio Gazpacho, NASA
Imagine a place where you can meet the entrepreneurs behind new food & beverage categories and retail channels; pioneers in the field of nutrigenomics, edible insects, and 3D printing; food law attorneys; investment bankers; and number crunchers who...
From the purveyors of banana flour to chickpea pasta, barrel-aged tea, chilled nutrition bars, gourmet oatmeal and upmarket cottage cheese, here's FoodNavigator-USA's latest pick of entrepreneurs to watch in the US food and beverage market.
While their sophisticated flavor profile and branding might seem a natural fit for Whole Foods Market, Brewla gourmet ice pops – made from brewed tea, coffee and root beer – are also on sale at Walmart, proving that the brand has broad appeal, say co-founders...
While it’s taken a while to convince retail buyers that stocking protein bars next to kombucha in the refrigerator makes sense, the strategy has paid off big time for Perfect Bar, in no small part due to the tenacity of founder Bill Keith, who took ‘bootstrapping’...
The meat snacks market has become considerably more dynamic lately, with new entrants piling in and existing players revamping their offer, but there’s still room for new players that can bring a fresh twist to the category, says the boss of a brand that...
North Carolina-based brand Dick Stevens is looking for a slice of the action in the burgeoning high-protein-snacks market with a novel ‘jerky mix’ product combining meat, nuts and fruits in a paleo-friendly grab & go product that creates a new sub-sector...
While the healthy beverages aisle is littered with the corpses of exciting - but ultimately unsuccessful - products, Genius Juice co-founder & CEO Alex Bayer is confident his HPP-treated organic coconut smoothies bring something fresh and different...
Beyond Meat - the California-based firm that claims to have unlocked the secret to making ‘near-perfect’ replicas of meat from plants – says that in future, meat-free products won’t be confined to a ‘vegetarian’ section, but just part of the broader ‘protein’...
Selling everything from coffee flour to ‘Chimp Food’, egg white chips, artichoke water and kids’ tea, here's FoodNavigator-USA's latest pick of entrepreneurs to watch in the US food and beverage market.
From coffee fruit-laced beverages (KonaRed) to plant-based meat (Beyond Meat) and funky popcorn (SexyPop), here's FoodNavigator-USA's latest pick of entrepreneurs to watch in the US food and beverage market.
