Entrepreneurs to watch

New formats help make broccoli more snackable

Summer Fancy Food Show

New formats help make broccoli more snackable

By Elizabeth Crawford

Broccoli is one of the stereo-typically most hated vegetables from childhood, but now it is emerging as one of the hottest trends in snacking with new formats that promise to be kid- and adult-friendly.

Brothers Winston Lee, CEO (left) and Henry Hoang, COO (right)

Winston Lee: 'We're caramelizing milk and sugar together and then culturing it'

Tarte Asian Yogurt CEO: 'Greek has 47% of the market; we’re going after the other 53%'

By Elaine Watson

When Winston Lee started pitching Tarte Asian Yogurt to retailers three years ago, the market had already hit peak Greek, he says: “Buyers were already looking at what's next after Greek. If you weren't already a brand on the shelf, you had...

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